The natural haircare and beauty line for curly haired sistah's, Carol's Daughter, have recently launched a new beauty campaign which has taken the step to acknowledge and embrace the multiracial nature of beauty. Spokes models Selita Ebanks (African, Jamaican, Irish, Indian) and singers Solange Knowles (African-Americana and French Creole) and Cassie (African-American and Filipino) joined the latest ad campaign and represent the changing of societies multicultural and blended background. Selita Ebanks spokes to WWD magazine sating that “Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”
Though the models glow radiant in their beauty, the ad somewhat lacks the diverse nature in skintone, as it achieved with hair type. Not all mixed race women are of the lighter brown complexion, and they failed to highlight this. Nonetheless it's a step in the right direction!
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